How to make money with Google Web Stories in 2024

Where do Web Stories Ads appear and how?

Every day, a staggering 500 million individuals engage with Instagram stories, where sponsored advertisements are prevalent. Research by Hootsuite reveals that 50% of consumers explore the websites of products or services they encounter through ads. Hence, leveraging Instagram stories advertising is crucial for businesses.

These ads are rich in engaging content, presented as Web Stories visible to users. The number of pages viewed and the duration spent on the website determine the effectiveness of these stories. Consequently, longer Web Stories garner more impressions. One significant advantage of Web Stories Ads is that they result in a 100% sales return.

Story Ad Formats:

Through web articles, brands have the flexibility to publish various types of story advertisements.

Display Ads: These ads promote an advertiser's website and can incorporate text, audio, video, or image files.

Affiliate Links: These are swipe-up call-to-action advertisements. Additionally, page attachments are available in Web Stories, allowing inclusion of links to affiliate sites. It's important to limit the number of affiliate links in each story.

Brand Agreements: Craft a story that reads like an advertisement, highlighting your goods or services to achieve this effect.

What are the most effective methods for monetizing Google Web Stories?

Google Web Stories offer various opportunities for generating income through advertisements. These stories utilize AMP (Accelerated Mobile Pages)-compliant HTML ads, which enhance mobile loading speed, thereby improving user experience. Support for advertising is provided by numerous advertising networks, and two primary programs, AdSense and Google Ad Manager, enable the creation of Web Story Ads.

Google recommends using the third-party app Make Story, which facilitates Google Web Stories monetization. Following three simple steps can help you get started:

Sign up for Make Story.
Navigate to Preferences > General.
Set up your advertising preferences to start earning revenue from your ads. You have several options, including creating custom ads, using Google AdSense, or utilizing Google Ad Manager.

Tips for Crafting Effective Web Story Ads

Writing effective web story ads involves optimizing them for mobile devices and leveraging AMP technology. Here are some key considerations to keep in mind:

Utilize AMP technology for mobile-friendly full-page designs.
Ensure that the dimensions of the stories align with the vertical format.
Create engaging and original content to elevate your ad design.
Verify that your ad meets the AMP HTML requirements.
Incorporate a clear Call-To-Action in your advertisement.
Creating web story ads is straightforward, especially if you're familiar with social media ad creation. Follow these steps to create a compelling Web Story Ad:

Choose the appropriate tool for creating web stories.
Develop a plot outline for your story.
Enhance the visuals to captivate your audience.
Craft the narrative to convey your message effectively.
Publish your story for public viewing.
Consider using Make Stories, a user-friendly tool suitable for both beginners and experienced creators. With its simple features, bloggers can effortlessly produce engaging web stories.

Assessing Story Ads Performance

Depending on your chosen ad network, you can track the performance of your ad. Google Analytics enables monitoring of Google Ads performance, while Google AdSense provides a visual ad report to evaluate your ad's effectiveness.

Here are some metrics to consider when evaluating the effectiveness of Web Story Ads:

Estimated Earnings
Page Views
Three-Page RPM (Revenue per Thousand Impressions for Three Pages)
Engagement
Impressions per Minute
Clicks
These metrics collectively indicate the overall revenue and engagement generated by your Web Story Ads.

How to make money with Google Web Stories in 2024